Long Tail Keywords For Google Ads and SEO – Long Tail Keyword Examples

If you are looking for a Long Tail Keywords tutorial, including Long Tail Keyword Tools, Examples, and Ideas for Google Ads, this is the perfect video for you. We start by going over exactly what Long-Tail Keywords are and how you can find them with tools like the Google Keyword Planner and UberSuggest. I think that long-tail keywords are one of the best ways to improve your search engine optimization strategy and your strategy for Google Ads and Bing Ads.

When you are wondering about long tail keywords vs short tail keywords, it’s not too difficult to see the difference. Essentially, long-tail keywords are subcategories and subsets of short-tail keywords. Whereas something like “Google Ads” would be considered a short-tail keyword, a keyword like “Google Ads Mistakes To Avoid” or “Google Ads Keyword Research Tool” would be considered long-tail keywords.

If you are looking for a Long-Tail Keywords finder, I would recommend using auto-suggest from YouTube, Google, and the Bing search engine. In addition, you can use free tools like the Google Keyword Planner and UberSuggest.

Long-tail keywords on Amazon and Etsy can help your products stand out from the crowd. You can make sure you are focused on products that people are searching for, and the more specific your products are to longer variations of popular keywords, the more you can sell over time.

B2B Long Tail Keywords are popular because the costs associated with driving B2B leads is generally more expensive.

What is a long tail keyword example?

There are thousands of examples, but one of the best examples I can give you is you can first start with a short-tail keyword like Search Engine Optimization. Then, you can categorize that keyword by looking at a keyword like Search Engine Optimization For YouTube. Whereas the short-tail variation isn’t very specific and is broad, when you are looking specifically at YouTube, the strategy would be different than it would be for a WordPress website or a Shopify website for example.

Are long tail keywords better?

They are easier to rank for and you can solve more specific problems by optimizing for them. However, they don’t have as much search volume as a short-tail keyword would.

What is long tail SEO?

Optimizing for longer variations of keywords that are more specific than very popular short keywords.

Are long tail keywords more expensive?

Generally, they can decrease your Google Ads costs over time, but the time and resources it takes to optimize for them can be difficult.



11 Comments

  1. Arley Rodriguez says:

    Why don’t you upload in 1080P or higher? Sometimes it’s hard to see because the screen record is too small. It helps when I switch to 720 but it would help even more so at 1080p or higher. Thanks in advance!

    • Surfside PPC says:

      Thanks for the suggestion, I can do that in the future, especially for these shorter videos because the file size won’t be a huge difference. I’m trying to get better with my video editing software.

  2. 吳英妮 says:

    this video is great!
    thank you!

    Long tail keyword can create good CTR, but they create few conversion.
    My client and I would rather budget money on popular keywords, because popular keywords can create good conversion.
    When the budget is limited and client expects high conversion, should I plan budget on long tail keywords?
    (My client’s website is selling coffee bean.)

    when i plan keyword campaign, i also use Ubersuggest
    this tool is useful and helpful~

    • Surfside PPC says:

      Thank you! The majority of your budget will generally go towards short-tail keywords because they have the most search volume. Long-tail keywords can be very useful when there’s a lot of competition, but the majority of conversions will come in for short-tail keywords.

  3. Dr. Sten Ekberg says:

    When you put in a long-tail will you also rank for the short-tail term? Will “long tail keywords google adwords” rank for “long tail keywords”? or will Google pull the short-tail title pages first because they are an exact match? (if all other factors are the same)

    • Surfside PPC says:

      Great question, it depends on competition, but I have found the most success when the page title matches the search query. Additional long-tail keyword pages can help you rank for short-tail keywords. For example, if I had a page “Keyword Research For Beginners,” I could create articles like “Keyword Research for Search Engine Optimization” and then another “Keyword Research for Google Ads” and then maybe a third for “How To Use The Google Keyword Planner,” it would help me rank that original page for the short-tail keyword of “Keyword Research.” And, I will rank well for the long-tail keywords as well.

      One thing I’ve found with Google and YouTube is the more content I create around a specific subject like Google Ads or Facebook Ads, the better I will rank in each search engine. Right now, I’m working on a Shopify advertising series and my goal is to create 15-20 videos based around long-tail Shopify keywords for different channels (Google Ads, Google Shopping, Facebook Ads, Pinterest Ads) so that I can ultimately rank 1st for “Shopify Advertising Tutorial.”

    • Jes Bruinsma says:

      I’ve wondered the same thing.

  4. Bryan Peterson says:

    Always great content! Very helpful.

  5. Jes Bruinsma says:

    Not sure if you’ve ever used SEMrush, but if so, how do SEMrush results compare with Ubersuggest results? Or would you just recommend using Google’s Keyword Planner?

    • Surfside PPC says:

      I think SEMRush is more useful for PPC Advertising, especially if you’re working with large budgets. UberSuggest and the Google Keyword Planner are all you really need for Search Engine Optimization keyword research. SEMRush is useful for tracking keyword rankings vs. competitors.

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